iwanthoney
design lead, ux, UI, visual
delivered in Feb 2013
iwanthoney is a simple wishlist app – search, add and share your wishlist.

design lead, ux, UI, visual
delivered in Feb 2013
iwanthoney is a simple wishlist app – search, add and share your wishlist.

design lead, ux, UI, visual, front-end
delivered in May 2012
simplehoney is a travel startup aiming to make travel simple through understanding the user, their persona and preferences.
user love: http://bundlr.com/b/simplehoney-love

identity, UI, IA, visual design
delivered in Apr 2009
JamiQ is a social monitoring application that allows organisations to monitor keywords with comprehensive analytics. Working closely with JamiQ’s team, I helped with the visual identity and design, producing hi-definition wireframes for the initial prototype, as well as template integration.
This is a project close to my heart as I was involved holistically from the start to release.


icon, visual design, UI
delivered in Oct 2010
The creator of freeaudiobooks wanted a customized playing interface that didn't look like a standard media playing interface yet remained simple to use in terms of touch interactions. I designed an UI that leveraged on the use of type – allowing the playing experience to be simple, minimal, yet elegant and readable.

identity refresh, IA, visual design, print design, wordpress integration
delivered in Apr 2010
Pickering Pacific is a Singapore-based mergers and acquisitions firm with a primary focus in Asia. They wanted a visual refresh of their previous collateral, from the identity to the website, complete with their print material.
I designed a site which content was carefully architected in collaboration with the client, along with custom designed sections, all fully integrated in Wordpress.
Visit the site to experience the design.
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IA, visual design, drupal integration
delivered in Mar 2010
Webwise Solutions specialises in delivering drupal-based solutions to online communities. They commissioned me for a revamp. Their new site is designed with a unique grid with strategically-placed content. I handled the entire process from the information architecture to the visual design and finally integrating the design to a fully customized drupal theme.
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